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Prodalim Announces Acquisition of Better Juice, Strengthening Sugar Reduction Capabilities Across Food & Beverage Innovation

Published
Apr 27, 2026
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Rotterdam, Netherlands – Prodalim, a global leader in juice and specialty ingredients solutions, announced the acquisition of Better Juice, an innovative food-tech company specializing in natural sugar reduction technologies, bringing proprietary enzymatic capabilities to Prodalim’s portfolio. The acquisition strengthens Prodalim’s ability to support health-driven reformulation across beverages and adjacent food categories.

The global sugar reduction and taste modulation market is estimated at approximately USD 1.8 billion in 2025, with expected annual growth of 6–7%, driven by regulatory pressure and shifting consumer preferences.

Better Juice is a food-tech company specializing in natural sugar reduction, with a proprietary enzymatic process that converts fruit sugars into non-digestible components such as dietary fibers, enabling calorie reduction while preserving the fruit’s natural characteristics. The technology enables significant sugar reduction without artificial sweeteners or sugar substitutes, while maintaining flavor, mouthfeel, and nutritional integrity.

Beyond beverages, the technology supports innovation across adjacent categories including confectionery, dairy and others, areas where sugar reduction has traditionally been difficult to achieve without impacting sensory quality.

Prodalim plans targeted expansion into the U.S. market, including implementation of a production line at its Winter Garden, Florida facility, with manufacturing expected to begin in the second half of 2026. Prodalim will continue investing in advancing the technology to broaden its application range and commercial impact across its global platform, with a focus on health-driven and value-added food and beverage solutions.

The acquisition reflects Prodalim’s broader transformation into a purpose-driven, vertically integrated ingredient solutions, expanding its capabilities across taste, functionality, processing innovation, natural sugar reduction, and high-value, better-for-you and nutritional ingredient solutions.

As part of its recent transformation, Prodalim has reorganized its operations into three purpose-driven divisions:

Juice Solutions – a one-stop-shop for juice producers, covering sourcing, logistics, formulation and blending

Specialty Ingredients & Solutions – delivering taste and functional ingredients such as FTNF, flavors, essential oils, citrus fibers and natural colors, supported by in-house R&D

SOLOS – a premium, patent-based de-alcoholization platform serving the fast-growing NoLo segment

All divisions are supported by Prodalim’s vertically integrated, regenerative supply chain, anchored in circular economy principles, enabling customers to innovate with sustainability and performance at their core.

About Prodalim

Prodalim is a global leader in juice and specialty ingredients solutions, harnessing nature’s essence to craft healthier creations. With its plant-to-people supply chain and global footprint, the company develops sustainable, innovative solutions for the food and beverage industry.

 

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Beer
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Here at Prodalim, we can provide you with a variety of solutions for your beer, from a whole world of juice ingredients that we can offer you to different natural aromas and even solutions for de-alcoholization so that you can expand your product portfolio.

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Water
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Come and add excitement to your water,
We at Prodalim offer a variety of solutions for the fortified water category, from complete concepts that meet the latest trends in the market, see how you can enrich your drink with different fruit flavors, aromas and many other functions,

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Juice
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Unlock a world of opportunities in the Juice Industry with Prodalim, your committed partner for innovative solutions.
Whether you are seeking a thrilling new juice sensation or developing new concepts in your markets, or hoping to enhance your product range, Prodalim is your reliable ally on the road to success.
Prodalim is dedicated to helping grow your brand, from creating unique concepts to supplying high-quality juice ingredients such as juice concentrate, natural aromas, and more.

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Wine
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Prodalim‘s natural product range is based on fermented juices. The combination of all natural ingredients together with well-accepted fruity cocktail flavors make a colourful and eyecatching range of fruit wines. 

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Carbonated Soft Drinks
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Prodelim offers a variety of natural solutions that will elavate your Fizzy lovable product. Enter and learn how we can be your partner in the development of new products that meet the most current trends in the market

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Sport & Energy Drinks
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A healthy diet is complementary to a healthy lifestyle and sports drinks are an active part of maintaining this routine.
enter to learn about Prodalim's ultimate solutions for active consumers - from sports concepts to other natural ingredients and aromas that  can benefit a sporty lifestyle

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Ice Cream
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Fruity, delicious, refreshing and most importantly frozen. Prodelim provides a variety of natural solutions for the ice cream industry, from different fruit and juice ingredients to natural aromas and different solutions.

Come and learn what solutions we can provide

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Baby Food
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Our babies deserve the best. Let's explore the natural solutions that Prodel can provide in the nutrition of newborns and children
Fruits and natural ingredients have always been important in the nutrition of the first period of life and which form the best basis for the child's development.

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Dairy & Dairy Alternative
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Prodalim developed different natural solutions for the dairy alternative market, our range of plant-based drinks with high percent of juice content, served as Smoothie or Morning Drink  drive innovation in the dairy alternative market!

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Spirits
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Whether at a romantic dinner, a party, or even a quiet evening at home, a  cocktail and spirits are suitable for any occasion!
Prodalim presents its solutions for spirits. from a delicious unique line of cocktails developed to fit the right spirit, to de-alcoholization solutions, enter to find out more.

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Jam & Marmalade
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Prodelim offers a variety of natural solutions that will lift your product portfolio. Enter and learn how we can be your partner in the suppling natural fruit ingredients  to your products.

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Our solution for Jam & Marmalade industry:
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Bakery
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Discover a new world of opportunities with different natural solutions for your product portfolio, from juice ingredients, natural aromas to other solutions

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Sauces
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Fruits are nature's original sweets, so it is clear that the use of natural fruit ingredients will continue to be part of the industry. nter to find out more.

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Confectionery
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Come and learn how the Prodalim  solutions  can help you in your creation for natural sauces with a clean label meeting consumer trend and market demand  

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