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FOOD NEWS SEPTEMBER 2014

A new juice blending and storage facility is being built in Spain for an Israeli-headquartered company.

By Neil Murray

Published: 22 September 2014 02:44 PM

The Prodalim Group, an international company established some 27 years ago, is one of the biggest juice blending and trading houses in Europe. It is probably best known for its handling of Cuban citrus juices.

The plant, that will include also a quality control and R&D laboratory, will be situated some 18 kilometres from the port of Valencia and is planned to be operational from the second quarter  of 2015.

Tsahi Berezovsky, Prodalim’s managing director, told FOODNEWS that the new plant  will be capable of storing more than 7,500 tonnes of product, and of delivering 30,000-50,000 tonnes of concentrate and NFC juice annually.

“The decision to invest in a state of the art station in Spain in such times derives from the desire to increase efficiency and sustainability, and to accommodate the group’s substantial increase in blending activity,” said Berezovsky.

Prodalim currently ships tens of thousands of tonnes of juice concentrates  to Spain, Portugal and southern France, in road tankers all the way from Rotterdam, covering some 2.0 million road kilometres annually. The new plant  will not only permit the group  to be more competitive and efficient, but will also reduce the adverse environmental impact of this road freight.

Analysis

This is a bold move for Prodalim, and marks a strategic move from being a trading company to one that is offering a manufacturing service through its new blending facility. In this respect, it is part of a trend: in the UK, Cobell is now offering a blending service, and the Chilean juice processor San Clemente is planning to open a similar facility in the Netherlands.

 

orange - from foodnews oct 2014